Konglish: Why Brand Names Sound Different in Korean

Foreign brand names don't get mangled at random when they enter Korean — they follow real, predictable sound rules. This page starts with those rules, then applies them to names you already recognize.

Once you see the pattern in one brand name, you can predict how most others will sound — from heavily reshaped names to ones that barely change at all.

Read the rules page first — it's the short one at the top — then treat the individual brand pages as spot-checks rather than required reading.